The Global Dominance of ESPN – Derek Thompson – The Atlantic

[Artie Bulgrin, ESPN’s director of research] swivels his iPad and shows me the money chart. “Men have named us their favorite channel for 14 straight years,” he says matter-of-factly. “Other networks need to create hits. We don’t. We are a destination network, not a network with destination programming. People tune in to ESPN without even knowing what’s on.”

via The Global Dominance of ESPN – Derek Thompson – The Atlantic.

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