Recognizing that Gravity had huge commercial potential, Warner Bros. rolled out a blockbuster-level marketing effort in the past month. Advertisements played up the movie\’s unique setting and stunning visuals, and also positioned it as a thrilling, action-packed adventure. Leading up to the release, Warner Bros. started emphasizing the movie\’s critical reception, which was nothing short of fantastic (it currently has a 98 percent rating on Rotten Tomatoes). Also, Sandra Bullock was all over the place promoting the movie, which helped bring in more women than may otherwise have attended an action-packed sci-fi movie (46 percent of the audience was female).
Like the GoPro Hero3, the Hero3+ comes in two models: the GoPro Hero3+ Black Edition and GoPro Hero3+ Silver Edition. Both are 20% smaller (2.6oz) than the HERO3, have 25% longer-lasting batteries, as well as upgraded Wi-Fi capabilities, making it 4x faster than the Hero3 (Black Edition comes with Wi-Fi remote.)
loosely based on Dostoyevsky’s novella of the same name.