Weekend Report: Houston, ‘Gravity’ Does Not Have a Problem – Box Office Mojo

Recognizing that Gravity had huge commercial potential, Warner Bros. rolled out a blockbuster-level marketing effort in the past month. Advertisements played up the movie\’s unique setting and stunning visuals, and also positioned it as a thrilling, action-packed adventure. Leading up to the release, Warner Bros. started emphasizing the movie\’s critical reception, which was nothing short of fantastic (it currently has a 98 percent rating on Rotten Tomatoes). Also, Sandra Bullock was all over the place promoting the movie, which helped bring in more women than may otherwise have attended an action-packed sci-fi movie (46 percent of the audience was female).

via Weekend Report: Houston, ‘Gravity’ Does Not Have a Problem – Box Office Mojo.

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