The Myth of Steve Jobs’ Constant Breakthroughs | TIME.com

Under Steve Jobs, Apple released an epoch-shifting product every two years or so. Under Tim Cook, it’s capable only of the boring, evolutionary business strategy Cannold later calls “incrementalism.”

Except…

The golden age of Apple that Cannold pines for never existed. Steve Jobs didn’t change the world every two years like clockwork, and he was incrementalism’s grand master.

via The Myth of Steve Jobs’ Constant Breakthroughs | TIME.com.

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