Hollywood Wants Numbers on the Digital Box Office – NYTimes.com

By and large, public reports of digital performance are currently limited to a handful of films, or they simply report rankings without numbers. As of Aug. 27, for instance, Rentrak’s public listing showed “The Great Gatsby” to be the top performing on-demand film as reported by its participating services, but it offered no stats.

via Hollywood Wants Numbers on the Digital Box Office – NYTimes.com.

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