The Australian film industry estimates it loses about $1 billion a year to digital piracy, which Dr McKenzie said was on the assumption that one download equals one lost sale. ”This approach is fundamentally flawed. Obviously not everyone who downloads an album, TV show or film would have actually been willing to pay the full price of the legal alternative.”
Dr McKenzie’s analysis, which he wrote with W.D. Walls of the University of Calgary, concludes that illegal downloads affect revenues far less than claimed.